Logo Concepts


Our overall goal is to enhance the new 2020 Cuba Dupa rebrand. 

  From the start Holly and I's goal was to 're-generate' or add additional aspects to the existing branding so I began to look at different fonts we could use to do this. However we felt the existing logo's purpose was idealistic so I began to think of ways we could animate the existing logo or add different aspects to it. 





An original idea was to have the existing font in the logo and have it flicker/morphe into other fun/quirky fonts. The goal of this was to target all audiences as we felt Cuba Dupas original font screamed fun, quirkiness and essentially it screamed Cuba Dupa. 

These fonts and ideas were then developed into our animation along with using repetition. 

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