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Logo Concept

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Based on the idea of alternative histories one of the logo ideas we came up with was the idea of using the map and its exisiting zones to in essence each focus on seven different parts of alternative history. Initially, we started by outlining the map and then filling these zones each with colours from the existing logo. We did this as we really like the existing visual identity, but wanted to find a way in which this could connect further through to the them of the festival and in essence potentially become some form of way finding system to be used during CubaDupa.  We tried a couple of different outlines for the map, but ultimately decided that the filled version was the most cohesive with our idea, and has the greatest link to the existing visual identity system, as well as being the most accessible logo to all demographics.  We also played with how each of the zones visuals could be interacted with by playing with inserting image into it etc.  This ...
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Posters (Week 10)

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Moodboard:  Poster collection: We have decided to use posters to communicate the different zones further. We have continued the colours from the logo though to the posters and each zone that they belong too.  Our original concept was the bottom row of posters with the small squiggle then forming up from cuba dupas logo into a cloud of 'reimagining history' to represent the imagination of someone looking back into the past (Our Brand Essence). We then started playing around with different techniques to play with the colours, logo and illustrations and using different ways to apply our idea.  The solid background with the 'peep hole' of re imaging history was one of the concepts we decided to take further in week 10. We then started developing this further into animation.  This animation is to represent the different zones joining together again into the logo to represent they are all one.  
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