Logo Concept


Based on the idea of alternative histories one of the logo ideas we came up with was the idea of using the map and its exisiting zones to in essence each focus on seven different parts of alternative history. Initially, we started by outlining the map and then filling these zones each with colours from the existing logo. We did this as we really like the existing visual identity, but wanted to find a way in which this could connect further through to the them of the festival and in essence potentially become some form of way finding system to be used during CubaDupa. 

We tried a couple of different outlines for the map, but ultimately decided that the filled version was the most cohesive with our idea, and has the greatest link to the existing visual identity system, as well as being the most accessible logo to all demographics. 


We also played with how each of the zones visuals could be interacted with by playing with inserting image into it etc. 

This was the final concept which we came up with: 




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