Image & Identity

Touch point one:  With the posters we have produced we began to veer too far down our brand essence of 're imagining history' that we began to loose sight of the 'cuba dupa feel'. We decided to go back to the drawing board where our ideas began; we reflected back on our original moodpboard and ideas of creating the different sections. However we felt perhaps we were segregating cuba dupa a bit too much with the individual posters and this was where we began to loose the cuba dupa feel to our designs. We decided to create more chaos in our posters by mashing all the 7 zones together into one poster which reflects back to our mood board representing the overall 'feel' we are trying to visually communicate. We decided to use our original idea of the squiggle line representing an individuals imagination to tie in strongly with our brand essence 're-imagine history'. Touch Point two:  With our concept of creating chaos with the posters we also wanted...