Image & Identity

Moodboard:  Poster collection: We have decided to use posters to communicate the different zones further. We have continued the colours from the logo though to the posters and each zone that they belong too.  Our original concept was the bottom row of posters with the small squiggle then forming up from cuba dupas logo into a cloud of 'reimagining history' to represent the imagination of someone looking back into the past (Our Brand Essence). We then started playing around with different techniques to play with the colours, logo and illustrations and using different ways to apply our idea.  The solid background with the 'peep hole' of re imaging history was one of the concepts we decided to take further in week 10. We then started developing this further into animation.  This animation is to represent the different zones joining together again into the logo to represent they are all one.  

.   From our audit and talking with Jerry, we recognised there was a huge opportunity to focus on the history of Cuba street . As Gerry stated, this is a festival which could only take place on cuba st, it wouldn’t work in the middle of Ponsonby for example and we really wanted to emphasise this importance.However when talking with Andrew, he reminded us of the weirdness and wackiness of cuba dupa and how we needed to find a way to flip that on its head, which is how we came to our central brand essence In this initial conceptual stage, we wanted to connect to history and so opted for a clock to be symbolic of this. However, after producing these concepts, we felt that when abstracted out, it didn’t maintain this meaning. Which lead us onto exploring other ways we could convey the history of cuba street and came up with the idea for the alternative histories, we  notice that cuba street gets divided into 7 different zones for cuba dupa, so we opted for 7 dif...