Initial logo concepts


These were the initial logo concepts that Krista and I came up with. We tried to use the clock as a symbol of the history of cuba street which we are trying to convey. We abstracted it and formulated these. I like the fact we have kept elements of the existing visual identity system, but wonder whether these designs lose the essence of "history" when they are abstracted out. It also makes me wonder whether the colour block style could be used to reference something else? Perhaps the different zones that are already existing at Cuba Dupa? 



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