Brand Identity (Blurring the lines)

This week Holly and I have been looking at Cuba Dupas identity.

We have decided to use animation on the logo to enhance it and help communicate blurring the lines. 

 The Animation we have so far is staying with the existing branding font colours and 'breaking news' vibe, however we have added an icon to create an abstract logo. The logo we have come up with is the street layout of Cuba Dupa and the different sections within these streets which will represented with different colours (pulled from the existing colours).

The reason for the repetition of different fonts are to appeal to different audiences. Holly and I really liked the original logo however we understand why it was changed to a more modern type. Therefore Holly and I wanted to infuse them both. The repetition is to represent the chaos at cuba dupa.
















The next step for animation will be to have the different sections pull apart with their names on it allowing our audience to understand the logo and show that its the map of the street.

Inspiration: https://www.designweek.co.uk/issues/18-24-february-2019/lee-fasciani-static-logo-is-done-all-about-animation/


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