Weeks One - Two Research

WK1: 


Greek Food Festival


Design studio
‘Bentu’ Show’
https://www.futurebrand.com/news/2020/luxury-brands-and-contemporary-art-are-merging-in-china

This was an interesting read as Louis Vuitton is collaborating with artists to communicate their brand in a new and unique way. This is a form of communication which is helping LV define and distinguish their luxury brand to the public. Key Words: public spaces, Identity, scale.

“Art is now one of a number of powerful marketing drivers for luxury brands in China, resonating with a community of consumers who want to connect with brands on multiple levels.”

WK2:

Sapporo Snow Festival
Hokkaido, Japan
Snow & Ice sculptures hand made

 Sapporo Snow Festival is a festival located in Sapporo Japan which happens seasonally in the peak of winter (Feb). This festival attracts tourists from all around the world as well as Japan. The snow and ice sculptures are made by contestants.

This festival which I attended in 2020 helped me to consider using scale -something which cubadupa could look into for 2021.

WK3:


Martinborough Fair
Observations:

Kiwi products: Manuka honey, Cow slippers/Interior furniture/Hand Bags, Kiwi coins made into jewellery

Second Hand: Clothing, belts, furniture etc

Plants & food: home baking, coffee stands, culturally diverse food

People & dogs

Live local buskers

Same Sh*t different year; never usually new stalls or never and live acts and entertainment.







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